Our pride
Inside Our pride
Come dance with us to the rhythm of Kingston’s free spirit, where the streets thump to the beat of the boombox. Here, we widely celebrate the independence of 1962, when finally Jamaica emerged, becoming one proud nation.
For us, independence means prosperity, a new beginning towards a brighter future, but most of all it’s a symbol to our people, growing a strong heritage of pride and freedom.
We named our finest rums after Kingston to embrace the bold soul of the city. Here every corner is full of colours and good vibes carried by the aroma of spicy food and the sound of chatter.
This atmosphere has become part of our attitude and now it’s in our spirit. Optimism and confidence reflect the essence of our community, its strength and kingship under the sign of the lion.